3 Key Questions That Your Book Review for School Has to Answer

You might think that writing a book review for school is a simple assignment. As long as you’ve read the novel, all you have to do is to summarize it, right? Not exactly. A book review is actually the kind of assignment that asks you to prove you can think critically about the classwork. The best way to earn an ‘A’ is to make sure that your paper answers certain key questions about the book. By covering the following important points, you’ll put yourself in the best position possible to get a high grade. 1. Who Is the Author? You can’t explore a book without spending a little bit of time writing about its author. This doesn’t just mean covering who they are, where they were born, and all the other basic biographical information that you can easily grab from the internet. To make the right impression on your teacher, you should write about the author’s lifestyle, beliefs, or experiences that have played a key role in their writing of the novel. 2. What’s the Key Conflict? This may be the most important question your book report has to answer. No matter what genre of novel you’re covering, there is definitely a main conflict in the story. Your book report should prove that you have understood what that conflict was. However, many students don’t realize that the conflict in a story may have more layers than what’s on the surface level. For example, in â€Å"Hamlet,† the conflict isn’t just about the protagonist trying to avenge his father’s death. It’s about his internal struggle. If you can prove to your teacher that you have understood the deeper levels of a novel’s or play’s conflict, you’ll be much more likely to get an good mark. That said, it’s not enough to just summarize the conflict. If you’re going to explore it on a deeper level, you need to back up your arguments. That means using evidence from the text itself, like quotes, to support your point. You can also use some of the info about the author as evidence, too. Just make sure you don’t rely on too many quotes. Use only as much as you need to prove the particular argument, and no more. Otherwise, your teacher will think you have simply added in the quotes to make your paper longer. 3. How Did You Feel About the Book? This can be the hardest question for your book review to answer. On the one hand, your teacher wants to see that you’re able to offer up an opinion on the novel, instead of just restating what others have already said about it. On the other hand, you can’t merely say that you liked or disliked it. Instead, you should try to answer a more specific question about your impressions. In the section of your essay where you discussed the main conflict, did you claim that the author was trying to make a point of their own? Write about whether or not you think they were successful, and why. A book report isn’t as a simple assignment as you might think. Luckily, if you follow these suggestions, it can be so.

Essay on Ethical Dilemmas Facing Non-Profit Hospital Ceo...

Ethical Dilemmas Facing Non-Profit Hospital CEO Compensation Ethical Dilemmas Facing Non-Profit Hospital CEO Compensation Executive Summary This essay deals with the unethical prevalence of excessive compensation packages granted to nonprofit hospital executives. Nonprofits are highly complex organizations and are vital to the community’s in which they serves. Therefore, it is essential for these organizations to appoint highly motivated individuals knowledgeable of the healthcare industry and capable of managing and leading a hospital during a national recession while health reform is changing the culture of the US healthcare system. However, many nonprofit organization’s tax-exempt statuses should be rescinded for†¦show more content†¦2009). There is a large margin in executive compensation that is dependent on features such as geographical location and size. According to the â€Å"Charity Navigator,† in 2008, the median CEO salary in the Northeast was $351,000 for large hospitals, and $120,000 for small hospitals. In the Mountain West region of the US, the median salaries for a la rge hospital was $194,374, and only $80,790 for small hospitals (Charity Navigator 2010) Seven figure salaries are not a normal occurrence among hospital and health system executives. However, according to the Chronicle of Philanthropy, which does an annual national survey of nonprofit salaries, found that the five top-paid nonprofit chief executives in 2003 all worked for hospitals. On top of these exaggerated salaries are the attractive benefits such as bonuses, deferred income, retirement plans, country club memberships, and countless other perks that are attracting the wrong kind of leaders to these organizations. Hospitals must provide their social responsibility to the community before spending outrageous salaries for chief executives. It is an unethical practice to pay executive teams more than the total spending on the necessitous care of the community. For example, the survey identified 17 hospitals in California where the total compensation to CEO’s alone exceed ed the total cost of charity care of their respective organizations. These excessive salaries could have easilyShow MoreRelatedChapter 9: Behavioral and Organizational Issues in Management Accounting and Control Systems16548 Words   |  67 Pages employees should be able to use the system’s available information in a flexible manner so that it can be customized for the decisions at hand. 9-5 The four major behavioral considerations in MACS design are: (1) embedding the organization’s ethical code of conduct into MACS design, (2) using a mix of short- and long-term qualitative and quantitative performance measures (or the balanced scorecard approach), (3) empowering employees to be involved in decision making and MACS design, and (4) developingRead MoreEssay about Bus 496 Exam Guide11506 Words   |  47 Pagesuses information technology to break down functional barriers and create a work system based on business processes, products, or outputs rather than on functions or inputs in C) reengineering. 93) Which pay strategy is not a form of incentive compensation? B) Hourly wage 94) All of the following statements regarding the recent trend in Japan of switching from seniority-based pay to performance-based approaches are true except: B) the switch is boosting employee morale. 95) What pay strategyRead MoreIBM10585 Words   |  43 Pagesprocessing technology and communications systems, services and program products. Company Ethics IBM believes that their customers deserve quality products, delivered by trusted Business Partners that stand behind their delivery and fulfillment. Ethical behavior requires more that compliance with agreements and the law, which are the minimum measures of their contractual relationship. It means meeting customer expectations, and those of IBM, in carrying out the many tasks which they perform. 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We have continued Marketing Wars, which many of you recommended, and reinstated Comebacks of firms iii iv †¢ Preface rising from adversity. I have also brought back Ethical Mistakes, because I believe that organizations more than ever need to be responsive to society’s best interests. Altogether, this 11th edition brings seven new cases to replace seven that were deleted from the previous edition. Some of the casesRead MoreHuman Resources Management150900 Words   |  604 Pagesshould be able to: ââ€"  Identify four major HR challenges currently facing organizations and managers. List and define each of the seven major categories of HR activities. Identify the three different roles of HR management. Discuss the three dimensions associated with HR management as a strategic business contributor. Explain why HR professionals and operating managers must view HR management as an interface. Discuss why ethical issues and professionalism affect HR management as a career field. 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The Effects Of Hunger In Black Boy By Richard Wright

Hunger is a unique feeling because its meaning is limitless. Although the term â€Å"hunger† is typically associated with a lack of food, it can be simply defined as having â€Å"a strong desire or craving† (â€Å"hunger†). In the novel, Black Boy, Richard Wright recalls the constant hunger pains due to living in poverty. However, Richard experienced alternative forms of hunger that pushed him to overcome adversity. Richard Wright’s success as a writer, even changed the way people looked at African Americans during the twentieth century. Without Richard’s lingering hunger, he might have succumbed to the racist regime of the South rather than controlling his own destiny. The physical hunger that Richard Wright experienced served as a reminder of his†¦show more content†¦Richard’s physical hunger was only the beginning. One literary critic agrees when he stated, â€Å"for here the themes of fear, hunger, and deprivation are related to his own development and therefore attain an immediacy and poignancy unlike that found in either Uncle Tom s Children or Native Son†(Hodges). The pain from not eating food would become almost insignificant compared to strong intellectual and emotional hungers that he would later feel. Richard’s craving for knowledge was frustrated him during his childhood, but his determination to overcome this hunger would help him achieve his dream of becoming a writer. Richard wanted to learn, but the people around him would constantly remind him of his inferior status. For instance, the white woman that Richard used to work for criticised him for writing stories. She rudely told Richard â€Å"‘you’ll never be a writer,’ and ‘Who on earth put such ideas into your nigger head’†(Wright 147). Both blacks and whites had a negative opinion of Richard’s aspirations to be a writer. John O. Hodges agrees when he stated that â€Å"since Richar d is interested in pursuing a literary career, the restrictions which his society places upon him become all the more serious† (Hodges). In the racist southern society of the early twentieth century, educational opportunities for African Americans were hard to come by. Richard’s formal education was inconsistent and when he was an adult, he could not take out books from the library on his own.Show MoreRelatedTrue Freedom Or Starvation Blues. What Does It Mean To1239 Words   |  5 PagesUnfortunately, after the Civil War, this was the kind of freedom awaiting the newly freed African Americans in the New South. In Richard Wright’s â€Å"Black Boy†, a detailed memoir of his childhood in the early twentieth century, this new type of â€Å"freedom† is subtly introduced in the beginning and thoroughly developed throughout the book. 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In the South, Wright faces pre-depression and racism. In the North, Wright faces the conflicts from the Communist party. At the end of Black Boy, Wright quotes â€Å"What had I got out of living in the city? What had I got out of living in the South?†(Wright 452) nbsp;nbsp;nbsp;nbsp;nbsp;Wright’s thought of the South was that the SouthRead MoreBlack Boy and Mama’s Girl Comparison and Contrast Essay2392 Words   |  10 PagesBlack Boy and Mama’s Girl Comparison and Contrast Essay Mama’s Girl by Veronica Chambers and Black Boy by Richard Wright are autobiographies about two people growing up black in America. Richard Wright, born in 1908 near Roxie, Mississippi, became to be one of the most influential black writers in America and his work helped redefine discussions of race relations in America in the mid-20th century. 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In Black Boy, Wright tells of an unsettled family life that takes him from Natchez, Mississippi, to Memphis, Tennessee,nbsp;back to Jackson, Mississippi, then to Arkansas, back again tonbsp;Mississippi, and finally to Memphis once more, where he prepares fornbsp;hisRead MoreMaxs Perseverance In Native Son Essay1129 Words   |  5 Pagesover-generalized expectations of others: a concept that easily led to racism in the mid-twentieth century. While most people in the 1940s conformed to standard expectations imposed by the upper class, Richard Wright sought to expose the inner workings of this falsely presumed injustice in his classic novel, Native Son. Wright displays this through Bigger Thomas’s lawyer, Boris Max, who actively responds to injustice by defending one of the most hated African Am erican murderers in white-dominated America. AlthoughRead MoreRichard Wright s Black Boy2040 Words   |  9 PagesBlack Boy, a memoir by influential American author, Richard Wright, tells the story of Wright’s early life, focusing on his struggles under the segregationist, racist Jim Crow era of the Southern United States. When this harshly realistic depiction of a black American childhood was published it brought racism into focus for many Americans and provided an eye opening perspective on the legacy of unfairness and brutality suffered by Black Americans. Wright was born into poverty, suffering, and violenceRead MoreEssay about Importance of Language in Richard Wrights Black Boy1895 Words   |  8 PagesThe Importance of Language in Black Boy        Ã‚  Ã‚  Ã‚   Richard Wrights novel Black Boy is not only a story about one mans struggle to find freedom and intellectual happiness, it is a story about his discovery of languages inherent strengths and weaknesses. And the ways in which its power can separate one soul from another and one class from another. Throughout the novel, he moves from fear to respect, to abuse, to fear of language in a cycle of education which might be likened to a tumultuousRead More Comparing the Innocent Criminal in Black Boy, Uncle Toms Children, Native Son, and Outsider3186 Words   |  13 PagesThe Innocent Criminal in Black Boy, Uncle Toms Children, Native Son, and The Outsider      Ã‚   It is probably a mere accident that I never killed, Richard Wright commented offhandedly in an interview with Robert Moss (596).   After reading several of Wrights works, one can easily understand what Wright means by this statement.   In his books Black Boy, Uncle Toms Children, Native Son, and The Outsider, Wright suggests that white society has transformed black people into criminals.   The source

Report on the Economy of France

Question: Discuss about the Report on the Economy of France. Answer: Introduction Currently, France is the fifth-largest economy in the world. The service sector is the primary contributor to countrys economy. Notably, 70 percent of the countrys GDP is produced by the service industry (France Economic Outlook 2016). Primarily, the countrys main exports include machinery and transportation equipment, aerospace and plastic among others. On the other hand, its imports include machinery, automobiles, and crude oil. The countrys tourism sector is also booming, making France one of the most visited countries. The unemployment rate has stabilized over time although it is still high at 9.9% as at 2016 (OECD 2016). Current Macroeconomic Situation Consumer price levels rose from 0.5 percent to 0.6 percent in December 2016 (France Inflation, 2017). Notably, this was the highest inflation level since May 2014. Particularly, food, energy and service prices have increased. The core price indicator (ISJ) dropped by 0.1% in December. Similarly, the Harmonized Index of Consumer Prices Stagnated between October and December. The inflation rate averaged 4.5% from 1958 until 2016 (France Inflation 2017). In addition, income inequality is predominant in the France economy. Redistributive taxes and transfers are a possible solution to income inequality. Increasing job opportunities and investments in education and skills are appropriate measures to reduce unemployment rates. Better education increases employability chances for the unemployed. Gender equality when it comes to wages in employment be implemented. The OECD Economic outlook report suggests that women earn 15% less than men. Eradication of this kind of discrimination will go a long way in eradicating income inequality and provide employment opportunities for more female workers. In 2015, the nations gross national income was estimated at 2.544 trillion dollars. In that year, the gross domestic product increased by around 1.1% percent (CIA, 2017). However, the high level of government expenditure and slurry economic activity slowed the countrys growth rate. Over the past few years, the country has been experiencing significant budget deficits. Last year, the budget deficit was approximately 9.9 percent of the recorded GNP. Even so, the GDP growth rate has increased over the years. Specifically, the growth rate rose from 0.6% in 2014 to 1.3% in 2016. In the same year, the GDP per capita was recorded as $42,400 (CIA, 2017). It is imperative to note that the levels of unemployment in the country are significantly high. For instance, the unemployment rate increased from 7.8 percent in 2008 to 9.9 percent in 2014. Particularly, youth unemployment is a major challenge. In 2015, unemployment levels rose to 10.8 percent (Overview, 2016). Primarily, unemployment is caused by lack of job opportunities. Lack of demand for goods and services leads to more job layoffs increasing the number of jobless individuals. Underemployment and youth unemployment lead to underutilization of economic resources. Income inequality in France is almost equal to the OECD average. Between 2007 and 2011, France experienced the highest increase in disposable income inequality (Loiseau, 2014). Recently, income inequality rates have increased by 1.6percent. Also, gender pay gap has been widening since 2000. As such, women in France earn approximately 14 percent less than their male counterparts. Also, the gap between the poor and the rich has widened over the years (Loiseau, 2014). What is more, public debt has strained the countrys economy. By and large, the high government spending has paralyzed growth of French economy. Foreign borrowing of finances to fill budget deficits have reached high levels. However, the government has taken steps to reduce these deficits by reducing its expenditure. The high government spending is attributed to the fact that France has one of the largest public sectors in the world. Thus, the massive public debt results from high public spending by the government to provide goods and services to its citizens. Major Macroeconomic Problems Slow Growth Frances biggest economic problem is slow economic growth (Walker, 2016). Last year, the country recorded approximately 0.5 percent growth. Likewise, the level of economic activity was estimated at 2.8 percent in that year. Particularly, the slow growth rate has been due to the continued labor market challenges (The Economist, 2017). Primarily, these problems arise from the dual job market in the country. The dual market system is characterized by high wages, promotion prospects and job security offered to insiders. As a result, the younger labor force can only access short-term work contracts or none. Furthermore, high social security contribution requirements have added to the high labor costs leading to slurred economic growth rate in France. Additionally, the slow growth rate is caused by the overly large budget deficits in the country. The deficits are attributed to high government expenditure amidst limited government revenue. Notably, the countrys government spending was approximately 56 percent of the GDP. This figure is extremely high compared to OECDs average of 43 percent (Elder, 2015). High public expenditure can be attributed to the large size of the country and huge foreign borrowing. Reduced government expenditure can be achieved through limited foreign borrowing and spending. Private sector investment incentives are also likely to reduce government expenditure to the public. High Unemployment High unemployment levels is another major challenge for the French economy. Today, approximately 10.2 percent of the workforce is jobless. Markedly, this rate around the average target rate for the Eurozone. The level of youth unemployment is relatively high in the country. As such, reports indicate that one in every four persons below 25 years is jobless in France (Elliott Penketh, 2014). Besides, the existence of welfare programs is a great disincentive for individuals in the country to take up low paying jobs. Also, extensive business regulation in the economy discourages new investments, thereby reducing the number of employment opportunities. What is more, the heavy burden of taxation discourages work, savings and investment opportunities thereby increasing the levels of unemployment. Weak demand for products curtails economic growth (Loiseau, 2014). The high levels of unemployment have also caused an increase in poverty and homelessness in France. Primarily, poverty is a consequence of unemployment. Particularly, lack of wages incapacitates the ability to afford basic needs such as housing facilities (Elliott Penketh, 2014). Additionally, poor infrastructure, low academic qualifications and poor mental and physical health are among the myriad of challenges facing the French population. Illegal immigration poses employment challenges. Illegal immigrants increase strain on job opportunities which would otherwise be for the unemployed citizens (France Economy, 2010). Recommendations Solutions for Slow Economic Growth The Banque de France is the central bank of France. Predominantly, the central bank is tasked with the duty of formulating and implementing monetary policy in the country. The central monetary policy of the Eurozone has been Frances policy since 1999 (Francesco-Mayot, 2017). Today, the monetary authority implements interest rate policies. Also, the bank utilizes monetary policy instruments to maintain low inflation levels in the country. In addition, the central bank maintains relatively low refinancing rates. Consequently, all these measures have led to increased economic growth in France. The government should also encourage private sector investments to increase the level of economic activity in the country. The increase in the aggregate demand for goods and services in the economy will spur economic growth. Creation of innovation centers will help improve the aggregate economy. Moreover, the government should encourage investments in research and development. By and large, such investments will encourage economic productivity and development in the country. Consequently, this would lead to increased economic growth in France. Similarly, tax benefits and tax breaks should be implemented in the country. Such an action will go a long way in increasing the level of disposable income available to firms and households. In turn, this will increase the aggregate demand and spur economic growth. Additionally, it will act as an incentive for more investment. Consolidation of government finances will also enhance the level of economic growth. Typically, reduced government expenditure can be achieved through budget cuts and more private sector participation in the French economy. Solutions for high unemployment Meaningfully, the duality of work in the country should be reduced. Thus, the government, in collaboration with trade unions should devise systems for retrenching employees, especially those on permanent work contracts. These procedures could be simplified and shortened. Furthermore, redistributive tax regime could be instigated to incentivize new investments and labor force to seek employment opportunities. Moreover, an increase in demand for goods and services will create more job opportunities for the unemployed population. Low labor costs will act as an incentive for employers to hire more workers. Furthermore, this will create more job opportunities for the unemployed. Consequently, unemployment levels will drop. Budget cuts have been implemented since 2003 to reduce government spending (Macroeconomic Developments, 2017). The introduction of legal avenues for asylum seekers will help reduce illegal immigration. Immigration contributes to unemployment levels in France. Illegal immigrants should be deported to free employment opportunities for French citizens. Additionally, Labor market reforms are crucial to increasing economic growth. Simpler layoffs procedures and labor court reforms propel economic growth. By and large, modification of unemployed persons benefits to incentivize the unemployed to seek job opportunities will reduce unemployment. Similarly, vocational and adult training will help match worker skills with a requisite job in the labor market. Subsequently, this will reduce long term unemployment or youth unemployment. Conclusion France is a growing economy with a myriad of challenges. However, the government has to implement measures and policies to stimulate economic growth. Predominantly, unemployment and slow economic growth rates have been the main cause of slurred economic growth in France. Poverty, homelessness, inflation, high interest rates are other economic challenges. Reforms in the labor force sector will help reduce unemployment. Tax reforms should be implemented to encourage more investments in the economy. In the past few years, the country high inflation rates and high consumer price indexes. Regardless, France shows signs of economic growth levels. References Overview of the French Economy. (2017). About-france.com. Retrieved 24 January 2017, from https://about-france.com/geo/french-economy.htm Walker, A. (2016). What is the French economic problem?. BBC News. Retrieved 24 January 2017, from https://www.bbc.com/news/business-36152571 Elliott, L. Penketh, A. (2014). France's economics ills worsen, but all remedies appear unpalatable. The Guardian. Retrieved 24 January 2017, from https://www.theguardian.com/world/2014/aug/31/france-economy-malaise-unpalatable-remedy Europe: France. (2017). Central Intelligence Agency. Retrieved 24 January 2017, from https://www.cia.gov/library/publications/resources/the-world-factbook/geos/fr.html Macroeconomic Developments and Policy Issues. (2017) (1st ed., pp. 2-55). Retrieved from, https://www.etui.org/content/download/2114/23501/file/Chap+1.pdf Francesco-Mayot, S. (2017). There are no easy solutions for France's economic woes. The Conversation. Retrieved 24 January 2017, from https://theconversation.com/there-are-no-easy-solutions-for-frances-economic-woes-10181 France Economic Outlook. (2016). Focus Economics. Retrieved 24 January 2017, from https://www.focus-economics.com/countries/france France Economy, Politics and GDP Growth Summary -. (2017). The Economist. Retrieved 24 January 2017, from https://country.eiu.com/France Elder, L. (2015). France's other problem -- job-killing economics. Human Events. Retrieved 24 January 2017, from https://humanevents.com/2015/01/15/frances-other-problem-job-killing-economics/ Loiseau, J. (2014). 3 Huge Problems with France's Economy -- The Motley Fool. The Motley Fool. Retrieved 24 January 2017, from https://www.fool.com/investing/general/2014/02/01/3-huge-problems-with-frances-economy.aspx France Inflation Rate (2017). Trading Economics. Retrieved 24 January 2017, from https://www.tradingeconomics.com/france/inflation-cpi France Economy. (2016). Economy Watch. Retrieved 24 January 2017, from https://www.economywatch.com/world_economy/france/

Foreign policy of the United States

Indian Marketing Environment Essays

Indian Marketing Environment Essays Indian Marketing Environment Paper Indian Marketing Environment Paper Essay Topic: Deforestation They should realize the serious challenges of doing business here like segmenting the market properly, Understanding countrys social and cultural issues, getting through government bureaucracy and understanding economic and political situation. There have been bunch Of examples of companies who have tried to enter in Indian markets without taking care of these issues and have failed badly. Now before understanding Indian Marketing Environment, it is important to understand what is Marketing Environment. Marketing Environment consist of factors and forces outside or inside the organization that affect its business in the market. The racketing environment is divided into tow different environments. 1) Micro Environment: It consist of factors lose to the company that have a direct impact on the organization strategy. This includes companys suppliers, distributors, customers and competitors. 2) Macro Environment: It consists of larger societal forces. And these are beyond the control of the organization. These shape the characteristics of the opportunities and threats facing a company. For example, Economic, Cultural, Political, Demographic and Technological. Demographics Environment It is the study of the people terms of their age, gender, race, ethnicity, and action. Demographic characteristics strongly affect buying behavior. The current population of India is 1. 18 billion and it is the second most populous country in the world next to China. And it is being projected that by 2010, it will overtake china with 1. 53 billion. Obviously thats not a good news but for marketers there lies lots of opportunities. Fast growth of population accompanied with rising income means expanding markets. And among this 1. 18 billion population, more than 50% are below 25 years of age. ND that is the reason why why tree is tough intention in the area of soft drinks, outworking sites, stylish mobile handsets, job portals and all. Estimated in 2008, around 71% population lives in rural areas even after so much migration to urban cities and that is the reason why low cost brands have started targeting rural communities. They put Camps, Hat in meals to promote their products. Literacy rate, as estimated in 2009, for men it was 76. 9% and for women it was 54. 5%, though there is still wide gender disparity, but it has been observed that growth In women literacy rate is more than mens. So women is another big target for marketers. Specially for home eased products, as we know women is the chief person to select them for her home. Now, In India different behavior of different age group has been observed which is mentioned below. Adolescents: The new-age teens are marketers delight. They do no earn but they are fond of spending. They spend lavishly on clothes, eating out, latest gadgets and are very keen t keep up with their friends in terms of possessions and lifestyles. They do not feel guilty of spending their parents money and put pressure on their parents to shell out money for them. They feel they need to have a life of their own, and t should not be denied to them just because they are not earning. Youth: The current youngsters are growing in a more media-influenced, brand conscious world than their parents. Companies have to take their messages to the places where these youngsters frequent, whether on the internet, in a cricket stadium, or television. They do not mind information reaching them but they will reserve their right to make their choices. They know what they want from their lives and the product or services they buy. They hate to be persuaded and influenced. Hereford companies would do well to leave them alone to make their choices. They create their own website, make movie with their own webbed, post their thoughts, pictures and writing online. Since they are sure about what they want, they prefer customized products and services. Companies are realizing that they have to provide something unique and deeply personal to in their loyalty. People between 35 to 45: People in this age group are settled in their professions and have toddlers and growing children in their home. The exert themselves in their profession because they realize that their career is likely to take off at this stage. They put in long hours at office and they have to juggle endlessly between their susceptibilities as spouses and parents and growing responsibilities at work. Parents may be staying with them or they may be living in different city. Income Of the people rises at a good rate and they are good spenders. Some of them may be buying their infirm car while most of them thinking of upgrading their cars. They are also open to new gadgets for themselves and for households. People in this age group want to live a good life and are constantly on a buying spree to improve their lifestyles. They dress well, dine out frequently, and look for opportunities to go on holidays. These days they re also keen to buy new houses very early in their lives. They also plan to retire early, and they plan their finances accordingly. People Between 45 to 60: Some people in this age group are at the peak of their careers while some others are struggling to keep their jobs. Children boomed major priority for people in this age group. They spend less as they save resources to fund the higher education of their children. They are also worried about their own future and make a last-ditch efforts to put a retirement plan in place. People above 60: people in this age group live on a steady income. Some Of them live with their grown-up children and are part of their household. They do not spend much on themselves. Their family looks after their requirements. Most of their money spent on buying gifts for their children and grand children. They have to spend a substantial part of their earnings on health-related issues and domestic help. Political Environment The political-Legal environment of a country is influenced by political structures and organizations, political stability, governments interventions, constitutional provisions, governments attitude, foreign policy. Businesses eel helpless in countries where contracts cannot be enforced by the judiciary of the land or it takes excessive timeline the judicial proceedings. Governments will need to provide an environment in which businesses can flourish. In turn, government needs businesses because the marketplace generates taxes. In this way government and businesses need each other. Also every aspect of marketing mix is subject to laws and restrictions. As in any part of the world, political influence is highly essential to start a business in India. Especially if you are planning to start a multi billion business, some sort of political derogate is an absolute necessity. Not only for safeguarding the interest of the company but even to begin the process of getting the required sanctions, one requires hold in the high echelons of politics and administrative circles. Indian society is highly plural. It is the biggest democracy in the world with multi party political system. During the last couple of decades, India has opened its market to world. It has absolutely become an open global market. Banking sector, Insurance sector and all fields of industrial and business are now open for multi national investment. Of course there are many obstructions to cross. And mostly all issues can overcome and establish business if you have the political patronage. India has a plural political system. With numerous political parties, national level and state level, it is very difficult to get a consensus among all parties for starting any business. Also these political parties have patronage of many factors, caste, creed and ideologies. There are political parties with left centric communist ideologies; they are totally against direct foreign investments. But other parties, who are main ruling coalition partners, have right centric ideologies and open for reign investments. In most of the states, mostly local political parties are ruling. Political parties require financial patronage from big business establishments. Many constituent states have realized the need for foreign investments in their state for a growth oriented economic situation. Hence the climate has changed a lot in India. So many privileges are offered to entrepreneurs to start business. With all these facilities, still political patronage is a must to start a business in India. Even after establishing the business, for a proper running of the business, political help is essential. It is mainly to sort out issues related to local taxes, labor problems and many such issues affecting the normal working of the companies. Some examples in which the government interfere has changed the way people did business ; India food items need to put Green dot for all vegetarian items and a Red dot for all non-vegetarian items. ; All the packaged products need to have MR.(Maximum Retail price) on their package. Auto industries had to introduce expensive emission control in their car-Euro II compliance ; Public transport in Delhi like authoritarians and buses have to use only CNN in place of Petrol or Diesel. Introduction of VAT in Delhi ; RIB various guidelines to credit cards companies ; Introduction of G technology ; And very recently, India has asked RIM (Research in Motion), maker of Blackberry, to install its sender in India for tracking its messenger enterprise mail services. And if they dont do so, there services will be banned, which will affect their business in India. Social-cultural Factors Social factors influence the products people buy, the prices they are willing to pay, the effectiveness of specific promotions and how, when and where people purchase products. They change gradually and some changes will be imperceptible if not watched closely. That is the reason why it is most difficult variable for marketing managers to forecast, influence and integrate into marketing plans. One thing India faces no competition is its varied culture and heritage. It has great diversity in cultural practices, languages, customs and traditions. In India people before starting a new business consult astrologers. Superstition are a part of life like they avoid eating non-vegetarian on Tuesdays due to some religious reasons. People here consider cows a holy animal and it is worshipped and this is the reason behind failure of KEF n India in 1997 when they unreduced Beef items in their Menu. Values: A value is a strongly held and enduring belief. In India a persons values are key determinants of what is important and not important to him, how he reacts in a particular situation and how he behaves in a social situations. Today educated Indian consumer do not tolerate ineffective products and sloppy behavior of marketers. He has become more inquisitive, discriminating and demanding. Companies should learn to expect tough customers. Time Starved Customers: Today many customers place value of non-material accomplishments, such as having control over their lives, and being able to take a day off when they want. As work life gets longer uninterested, people are spending their leisure time recuperating. Casual r-radials and Home offices are further blurring the boundaries between work and leisure. People will increasingly place more value on time than money. Multiple Lifestyles: Today People lead multiple lifestyles. They choose products and services that meet diverse needs and interests rather than conform to traditional stereotypes. A person can be a teacher and also a a gourmet, fitness enthusiast and so many there things. Each of these lifestyles is associated with different products and services and is a potential customer for companies. This has increased the complexities of consumers buying habits. A person may go on holidays to exotic holiday locations and may spend a fortune to travel, but may dine in very ordinary restaurants. Changing structures of Families: The growth in the number of working women means an increase in dual-income families. These families have greeter household income but less time for family activities. More working women has meant an enraging demand for time-saving devices ND products, particularly for the kitchen. It is being discovered that cost is more prominent in decisions made by women, whereas quality is relatively more important to men. This will have important influence when companies design marketing mixes for products where the women is prime decision maker. Some examples how this factor has affected the market: ; Hindustan Milliner limited markets different blends of tea under the same brand name to address the regional preferences of consumers. ; Gist India specialized in supplying gourmet mixes to housewives, knows the taste well of North South India. MET faceable, CNN, Discovery has completely changed the values of Indian consumers. ; Automobiles Insurance companies pottery themselves as a family product in their advertisements. Natural Environment Natural environment includes factors such as seasonal variations, climatic differences, soil conditions and natural terrain. In consumer markets, the natural environment affects companies because Of the differences in the nature of products bought by consumers due to variations in seasons and climate. In difficult terrains like hilly areas, it is difficult and expensive to get reduces to the customers.. It becomes more expensive to build distribution channels for companies whose target markets are geographically disperse. There are so many environmental issues in India for example Extinction of Tigers, Pollution in urban cities, Water shortages, Deforestation etc. So a company raising even a single issue could do well here. How can we forget to mention Ideas initiative to save paper by using mobile phones. Its outstanding advertisements promotional campaigns has really catches our attention. Government also doing their best to save our environment like PLOP(Pollution under control) is must for all the vehicles, soap industry must have to increase its biodegradability, strict laws against killing tigers, encouraging use of solar energy in big government head offices. Technological Environment Technology is practically everywhere today-it has changed the way we prepare food, we buy our clothes, and we build our homes. It has changed the way we send our posts, we take our exams, we fill up our forms and the way we resort to comfort and entertainment. Computers, the most visible impact of technology have come a long way from being huge machines cocked up in a room to tiny palmtops with more features added everyday. It has all the functions of a calculator, a music player, a home theatre, a video camera and practically a better tool than a pen and a sheet of paper.

International Human Resources Management Strategies Essay

International Human Resources Management Strategies - Essay Example Some companies tend to lack the knowledge that globalization is closing the gap on how we relate to others. This paper on International HRM aims to assess various key issues associated with the management of human resources in a global environment, such as the key strategies or challenges faced by companies operating in international locations; the most effective approach recommended for global companies to operate successfully in an international environment; etc. For the purpose of this study, Nike Inc., is chosen for discussion and analysis. International HRM strategies: Nike Inc. Nike Inc., is an international footwear, sportswear and equipment supplier headquartered in Washington, U.S.A, and having branches all over the globe. The company truly reflects the characteristics of a truly global multinational brand, due to its successful operations in international markets. Nike’s international HRM strategies involve introduction of market driven policies aimed at profit maxim ization. Led by visionary Phil Knight, Nike Inc.'s phenomenal success in international markets was achieved by outsourcing majority of its manufacturing operations to low-wage countries such as Indonesia, Vietnam and China. The company received flak for its outrageous HRM policies whereby young children and other workers in the Nike factories were made to work for long durations in unsafe work environments, raising alarm in the international community (Aswathappa & Dash, 2007). However, ever since the company has focused on improving its working conditions and rewired its approach to human resource management by introducing polices focusing on an integrated and multi-disciplinary team to support and monitor its outsourcing operations. The company today focuses on worker safety and sustainable business as its core business strategy and vision (Nike Inc., 2012). Global challenges of IHRM: A significant number of organizations have internationalized their operations over the past coupl e of decades. This new trend has given rise to global challenges with regard to the management of human resources across international borders. The key challenges faced by managers today, with regard to International HRM include aligning its resources and work practices with those of the host nations; increasing risk of global terrorism; change in patterns of hiring and staffing; ethical and CSR challenges; strategic challenges etc (Dowling, Festing, and Engle, 2008). However one of the most pressing issues faced by multinational companies today is to monitor and supervise the code of conduct and HRM practices in the host countries. Various multinational companies such as Nike, Benetton, Levi Strauss, Reebok, Adidas etc., among many others have faced severe criticism in their home country for their unethical work practices. These companies have been accused of child labor and violation of human rights thus resulting in a serious negative impact on its brand image. Similar challenges were faced by companies like Google for its questionable ethical practices in China; Coca Cola for its CSR practices; Allure Cruise Lines' strategic challenges etc (Dowling, Festing and Engle, 2008; Deresky, 2007). Some of the other key challenges faced by the multinational related to international HRM include those associated with ethnocentric, polycentric, geocentric and/ or region centric approaches. Ethnocentricity refers to